News Release
For Immediate Release

PARRY SOUND, Ontario – (Feb. 23, 2009) Crofter’s Food Ltd., debuts their new line of Superfruit Spreads at Natural Products Expo West, March 5-8, 2009 in Anaheim, Calif. The company’s booth (#2834) will offer samples of the four new spreads, each one stuffed with one pound of premium organic fruit, made with Fair Trade sugar and sourced authentically from around the globe.

• Crofter’s North America Superfruit: Classic Cranberry and Blueberry
• Crofter’s South America Superfruit: Exotic blend of Maqui Berry and Passionfruit
• Crofter’s Europe Superfruit: Old world Pomegranate and Black Currant
• Crofter’s Asia Superfruit: Bright blend of Yumberry and Raspberry

“If superfruits are the hot new trend, then Mother Nature is a trendsetter whose time has finally arrived,” said Gerhard Latka, co-founder and president, “She’s been packing antioxidants into dark red, blue and purple fruits for thousands of years; we’re just packing them into the jar.”

Crofter’s Organic Superfruit Spreads are available in 11-oz. jars and retail for $4.99. Distribution to natural grocers begins in May, 2009.

About Crofter’s - Crofter’s Food Ltd., of Parry Sound, Ontario, has been producing organic jams, preserves and spreads since 1989. Crofter’s offers 21 organic varieties, more than any other North American processor. The company is committed to quality - all ingredients are carefully sourced and subjected to laboratory testing for antioxidants and chemical residues. Contact crofters@vianet.on.ca for more information.